Baby O BumBum Cleansing Milk is a wipe-off cleanser for the diaper area, designed to gently cleanse and form a protective film to envelop and shield baby’s delicate skin. Formulated with golden Swedish Oat Oil and an oil-based cocooning cleansing system to help soothe, nourish and recondition. Allergy tested, dermatologically tested and paediatrician endorsed. Suitable for newborns and sensitive skin. 95% natural ingredients.

• Baby’s skin feels reconditioned – 97% agreed*
• Baby’s skin feels insulated*
• Gently cleanses
• Leaves a nourishing and protective film that completely cares for baby’s delicate skin

Consumer tested (Parent’s assessment).